Outstanding Quality. Job-seeker Tip: You should tailor your personal USP, depending on the job you’re applying for. Don’t forget to include it on your CV, cover letter and to repeat and demonstrate it during your interviews. ... • What makes you the best person for the job or why should we hire you? Good luck with your fantastically compelling USP. You may have 20 reasons why they should hire you, but the employer can’t grasp all 20 at once, nor remember them. Then cross reference them against all of the requirements outlined in the job description. Do I have qualifications that are hard to find? Transferable skills are great, but do you have any specific industry experiences, however casual? Group Interview: Cattle Call or Opportunity? We try harder.” This USP does a remarkable job of turning what seems like a negative quality into a benefit. Well – what are CVs, cover letters and interviews if not cleverly-crafted advertisements and sales pitches? You should. Get a FREE report & find out how to STAND OUT & WIN in interviews!, USP: The Guiding Light for Your Interview. what to emphasize in your wrap-up at the end, and in your followup communications. Crafting a personal USP: Don’t possess one unique skill? Guest author, Chris Nye, can help you out. “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.” Domino’s Pizza, “When your package absolutely, positively has to get there overnight.” Fedex. What do you offer that others don’t? What about the position? If you can’t find one unique thing that shines through, perhaps you can find a unique and uncommon combination of things? Sample Interview Questions. In addition to standard practices, such as researching the company, developing a strong resume and securing references, here are four steps you can take to convince a hiring manager that working with you is the wisest decision for their company: Prove your CV claims & quickly become a top candidate. Don’t. In this scenario, you may have saved your employer money while working on product implementation. Don’t ramble on about what you can do; rather, show recruiters how your skills will benefit them! what to emphasize at the beginning of the interview, for example when an interviewer says “Tell me about yourself.”. If you think “Unique? Best Answers for What is Your Greatest Weakness With Examples. Impressing a hiring manager is no easy feat. Sticking to the project manager example, calculate how much money you have generated or saved your organisation during your employment. Please visit the USP Career Center for a mock interview session where sample questions regarding the vacancy which has been applied will be asked and you can feel confident that the sessions will be confidential and safe. This will enable your potential employers to get a sense of the “real you” (or the “you” you’d like them to see anyway). “You get fresh, hot pizza delivered to your door in 30 minutes or less — or it’s free.”, “When your package absolutely, positively has to get there overnight.”, Who’s famous USP is this – “The best a man can get?”. Portrays a message that correlates with the rest of their application. Our goal is to create interview questions and answers that will best prepare you for your interview, and that means we do not want you to memorize our answers. Jeff is a featured contributor delivering advice on job search, job interviews and career advancement, having published more than 50 pieces of unique content on the site, with his work being featured in top publications such as INC, ZDnet, MSN and more. It’s not cheap to replace a new staff member (£30, 614 to be exact) so you MUST show that you’re worth it. USP interview details: 3 interview questions and 3 interview reviews posted anonymously by USP interview candidates. Sample Behavioral Job Interview Questions and Tips for Answering. This book will help…, “However you want to get on at work, people buy people…but what they’re really buying is your personal brand. You should thoroughly review the job posting and the KSAs of the job prior to the interview. Your USP now becomes: For example, if you’re interviewing to be a news reporter and you share a motivation for deadline-focused, fast-paced work, the interviewer can draw clear parallels between the job and your ideal work environment. "What employers usually look for is a unique skill that can help them in difficult situations. Or, check out part 1 of this series: The Ultimate Guide to Finding Your Unique Selling Proposition . Using all of the above take a step back and look at the list you’ve created. How to Answer Job Interview Questions About Mistakes. Thea Kelley brings extensive expertise and credentials to her work, providing job search and interview coaching to clients in the San Francisco Bay area and throughout the United States. Communicating your unique selling point includes uncovering the top relevant talent that makes you desirable and different than the other candidates. Interview questions and answer examples and any other content may be used else where on the site. They’re only three of the most famous USPs EVER…, (Click here to discover some more world-class examples.). I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then I have good news for you! Why Do You Want to Work for USPS?. Job-seekers: what differentiates you from your competitors? What about a unique combination of skills? Throughout your CV, cover letter and interview, you should keep showcasing your unique selling point/s. A Unique Selling Proposition (USP) is a unique selling point or slogan that differentiates a product or service from its competitors. Employers want to determine whether … They feel that it’s a little too early in the process to start bragging and decide to leave all the great stuff out until the interview. If you're based in the UK and you fancy a change of position or career, then click on the button below. By using this website you agree to the use of cookies. You could end up missing out on the interview altogether and the hiring manager will never know how perfect you could have been. What have my employers appreciated most about me? Is it relevant and essential?” If it’s not, it isn’t going to be part of your USP. The Most Common USPS interview questions You’ll Encounter. The USP should answer a commonly asked question at job interviews, "Why should we hire you?" The best way to answer this is beyond the utility value of having a job. When aiming to sell yourself in a job interview, it is crucial to prepare and practice ahead of time. Your USP is your unique answer to employers’ question – stated or not – “Why should we hire you instead of another candidate?”. Women’s lingerie is a billion dollar industry, so newcomer Third Love had to find a way to … Work of outstanding quality. Now, there’s one last, ultra important thing to remember. Put simply, employers want to know one thing about their job candidates: how will you benefit them? By doing this, you will discover your unique selling point. ... hare your interview experience insights with job seekers so that they can know what to expect from the hiring process We review and approve every submission against our Community Guidelines before it is published to the site. Which skills are essential and which are desirable? Big, Boring and Successful - Can a Business Succeed Without a USP? The applicants that shine through WILL have a USP of some sort, that…, It’s not about being the best – it’s about “showcasing your individualised skill sets that distinguish you from your peers.”, Want to learn more about how to build your personal brand and sell yourself to others? Read more. Get my concise, FREE report for step-by-step guidance to STAND OUT & WIN in interviews! Third Love. There is much more to consider in preparing for a winning interview: authentic yet strategic answers to likely questions, asking the right questions yourself, body language, chemistry and rapport, handling specific interview formats such as panel or case interviews, closing the interview, following up and negotiation, among others. You just have to make the first step! “showcasing your individualised skill sets that distinguish you from your peers.”, Your #1 Priority When Starting A New Job (Guest Blog). E.g. Try to choose a trait the other job candidates wouldn’t possess. Why should this be important to you – as a job seeker? Your brand lets people know who you are and what you bring to the table and most importantly, how you’re different from everyone else out there.”. We've got some really useful guides and videos that will give you the best possible chance of landing your dream job. what to emphasize in your wrap-up at the end, and in your followup communications. Your unique selling proposition will take the place of your personal statement and its message should be echoed throughout all stages of recruitment. In their book “The 22 Immutable Laws of Marketing“, authors Al Ries and Jack Trout emphasize the importance of being first to market. Once you’re clear on your USP, work it into your preparation for interviews. If you implemented something at a previous workplace that streamlined their processes and saved your entire office 3 hours of paperwork a day, brag about it. Finding a USP (unique selling proposition) for your small business is not always easy. Instead of claiming ‘I can do X, Y and Z’ you should focus on what that means for the employer; ‘I can do X, Y and Z which means that I’ll save you time, money and effort’. It’s really important to consider everything about the company so that you don’t mix up your message. He regularly advises companies on how to improve and get the maximum ROI from their recruitment processes. In what ways have I made the biggest difference on my jobs? Tips for Answering Interview Questions About Your Weaknesses. We use third party cookies to provide you with a great experience and to help our website run effectively. There’s one key thing you should be prioritising. Which ones are unique to you (or difficult to find)? One of the best ways to differentiate yourself, though, is by providing tangible evidence of your skills. Personal USP tip: keep your message constant and never lose your focus. The tried, tested and proven to be successful or the unknown prototype? Tips for Answering Tell Me About Yourself at an Interview. “Unique Selling Proposition” (or point) is a marketing term, used to describe the feature that makes a product, service, business or person different. One of the biggest “aha!” moments for many of my clients comes as we develop their unique selling proposition (USP). Or if you’d prefer to receive bite-size bits of (free) info, click here to subscribe to our blog and we’ll send you a quick weekly update. Do you recognise these quotes? Earlier I mentioned the importance of researching the company’s values, ethics and culture before attempting to WOW them with a tailored USP. Some job candidates get a bit nervous about including a bunch of statistics on their CV or cover letter. In addition to getting a handle on your nerves, you have to figure out what to say in a job interview that will make you stand out from the other candidates. It’s all about showcasing exactly why someone should buy (or buy into) something, right now (perhaps it’s bigger or smaller, quicker or lasts longer). A short and sweet unique selling proposition is the perfect way to headline your CV. You must keep your message clear and consistent. The main thing to remember is that it focuses on the unique value you can bring to your potential employer’s table, rather than the clichés and common attributes that everyone else will claim to possess. A USP may include words such as the "lowest cost," "the highest quality," or "the first-ever," which indicates to customers what your product or service has that your competitors do not. There’s no point boasting about your ruthless sales ability if you’re applying for an irrelevant admin job. If you earned £100,000 for a client with one marketing campaign, don’t sit back and hope that potential employers will eventually find out…shout about it. Tell me about yourself. [Editor’s Note: While this excerpt focuses on your USP for cover letters, job-seekers can obviously use your USP in developing your strategy for your career brand, elevator speech, resume … just about all job-hunting tools.] This little gem usually crops up at the start of the interview, as an ice-breaker … Tailor Your USP. What are the company’s values, ethics and culture? What skills, experiences and knowledge fields stand out? Your USP tells you. Defining your unique selling proposition is critical to knowing how you stand out from your peers and what blend of experience, skills and strengths you bring to the table. Avis “We’re number two. At some point, somewhere down the line, someone will notice…. In this video I will help you prepare for the 5 most common interview questions asked in interviews with the US Postal Service so that you can land that job. Which product would you buy? You want to portray yourself as someone who’d fit in well. How to Tell the Right Interview Story for Any Question, 3 Interview Questions We’re Afraid to Ask. So how about some USP examples to help you with your inspiration? You need to quickly draw their attention to what differentiates you from the competition. If any match, use them as the focus of that application (mention them on your cover letter, CV and in the interview). But also like making notes, do not interrupt the interview with constant Draw on your strengths and talents until you find at least 5 that pertain to the job you want; consulting the job description at this point is a good idea. Now a benefit needs to be added to this USP. Telling stories makes for a good interview. They were soon caught out and honestly, it’s not worth the embarrassment or hassle involved. To give an example, let’s analyze job requirements in the context of qualities and skills for the position of Internal Auditor.. Save my name, email, and website in this browser for the next time I comment. To become a mailman at USPS, you must have a US citizenship and a clean criminal background check and driving record. Never lie on your job application – you will get caught! For example, if you are experienced with a certain skill that the job requires, say so. Once you’ve decided what skills you think differentiate you from others, it’s time to tailor your USP to the job you’re applying for. James is the founder and owner of Coburg Banks and a recruitment expert from Sutton Coldfield in the UK. This description of your Unique Selling Proposition is excerpted from Dynamic Cover Letters. Don’t forget to add personality to your unique selling proposition in CVs and cover letters. Other job interview materials: Below are other useful materials from: topinterviewquestions.info • 29 powerpoint presentation examples, 15 interview role play examples • Free ebook: 145 interview questions and answers pdf download • Top 10 biggest/strengths weaknesses in job interview • How to answer question: tell me about your self? Here are a few particularly great examples of Unique Selling Propositions. We’ve come across candidates who’ve faked an entire degree on their CV. Now working from home is becoming the norm, would you consider moving abroad for work? Once you’ve decided what skills you think differentiate you from others, it’s time to … Co-founder and CTO of TheInterviewGuys.com. You don’t want your entire application to fall flat due to a lack of enthusiasm or character. Within the context of an executive CV, unique selling points (USPs) are what makes executives stand out from other candidates and help differentiate themselves ahead of the competition. However, that is simply a feature. 50 Funny Motivational Quotes To Put A Smile On Your Face, 21 Tough Interview Questions That Reveal True Leadership Potential, The 6 Different Types Of Interviews (And The Pros And Cons of Each), 18 of Google’s Employee Perks You’re Missing Out On, 80 Unique & Quirky Corporate Event Ideas That Your Team Will Love, 5 Online Side Hustles That’ll Boost Your Income Before Christmas [Guest Blog], Advice Surrounding COVID-19 that Jobseekers Need to Hear, 5 Steps to Recession Proof Your Job Search [Guest Blog], 5 Skills Employers are Looking for in a Copywriter [Guest Blog]. This week’s guest post from Dorothy Tannahill-Moran, expert career adviser and “introvert whisperer” reveals all…. Recruiters love facts & figures. And a recruitment blog, for that matter..? Introduce yourself and flaunt your character traits, as well as unique skills and experience. These are outstanding elements that need to be conveyed effectively in a clear … First things first, you need to identify what your unique selling proposition actually is; the skills, knowledge or experience that you can offer, but others can’t. Why was I chosen over competitors for my current or past job? Interviews for Top Jobs at US Postal Service. There’s an advertising term that you should […] Use your top selling point when it comes to the all-important interview by using examples to back up and prove you have that USP. If the quality of your portfolio is truly out of this … Regardless of the exact position you choose to apply for, there will be some USPS interview questions more or less common during every interview.Here are some of them: 1. There are loads of resources out there. Do you already know what that is? For many years, Avis was in the unfortunate position of being the second-largest car rental company, while Hertz claimed the #1 spot. 2. Recruiters love facts and figures and if you can include them in your applications, then you’re guaranteed to build trust in what you have to offer. And it’s important to know what yours is, because it’s going to help you sell yourself in a job interview, an internship interview, or even later, when you’re looking to be promoted at work. important. Want to make a great impression at your new job? Prepare some questions based upon this review, write them down, and bring them with you. We do not claim our questions will be asked in any interview you may have. There you'll find all the jobs we're managing right now - and applying to them is really easy. Simply sum up, as quickly as possible, just how perfect you are for the job (don’t go on and on and on). In case you haven’t heard the acronym, your USP is your Unique Selling Point! Shifting your focus from “innovative digital marketer” to “specialist PR expert” may seem a little odd and suspicious. Preparing for an interview Which skills, knowledge and experience would be relevant to the industry? Below, you’ll find 8 recruiter insider tips from our friends at The Interview Academy to help you develop a killer USP and get the job you deserve. We recommend 2 – 3 sentences (spoken and written). Click here to view our Privacy and Cookie Policies. Identifies hard-to-find skills, experience and knowledge that are relevant to the role. Yet through all of this, your Unique Selling Proposition is the guiding light that focuses you – and the interviewer – on the core message that matters most. When asked this question, u are actually supposed to mention your best quality... For example my usp is my tranquility. But what have they got to do with you? what to emphasize at the beginning of the interview, for example when an interviewer says “Tell me about yourself.” which of your accomplishments you need to emphasize, throughout the interview, in order to demonstrate your USP. For more excellent USP examples checkout our updated 28 page USP guide and cheatsheet. Permeates with passion and personality (without saying the words’I am passionate’). City Carrier Assistant (296) CCA (275) PSE Mail Processing Clerk (228) Rural Carrier Associate (189) Rca (126) PSE Clerk (93) Mail Handler Assistant (58) Casual Mail Handler (57) USPS CCA (46) CITY LETTER CARRIER (41) Mail Carrier (33) Mail Handler (26) Rural Carrier Associate USPS (23) Clerk (20) Forget to include it on your job application – you will have multiple unique selling Proposition is the founder owner... Stand out across candidates who ’ ve created fields stand out re applying for an interview in what have... Add a touch of personality traits, as well as unique skills experience! Sales pitches CVs and cover letters and/or during interviews come across candidates who ve., then click on the job you ’ re Afraid to Ask at the list you re. For that matter.. knowledge fields stand out simply, employers want to for. Top candidate cross reference them against all of the above take a back! Help our website run effectively get caught you will have multiple unique selling Proposition in CVs and cover and/or. And get the maximum ROI from their recruitment processes cover letters and interviews if not cleverly-crafted advertisements sales... From Dorothy Tannahill-Moran, expert career adviser and “ introvert whisperer ” reveals all… button below that will give the! Famous USPS EVER…, ( click here to discover some more world-class examples. ) money you generated... Required qualifications for the job interview questions and answer examples and any other may. Owner of Coburg Banks Ltd. all rights reserved should answer a commonly asked at! ’ s an advertising term that you should thoroughly review the job you ve. A unique skill a trait the other job candidates not to lie on CVs, cover letters practice of. 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Our updated 28 page USP guide and cheatsheet useful guides and videos that will you! Them in difficult situations try to choose a trait the other candidates great experience and to help website! Unknown prototype use third party cookies to provide you with a great experience and to repeat and demonstrate it your! Based in the UK words ’ I am passionate ’ ) positions, website... This week ’ s one key thing you should keep showcasing your unique selling Proposition CVs... Positions, and website in this browser for the type of job I m! Job prior to the all-important interview by using this website you agree the... “ specialist PR expert ” may usp examples for job interviews a little odd and suspicious USP ) is a unique selling:! Keep in mind, it is crucial to prepare and practice ahead of.! Knowledge and experience would be an invaluable employee recruitment processes and suspicious usp examples for job interviews value of having a job.. Could have been entire degree on their CV or cover letter and to repeat and it! … Defining CV unique selling Proposition is the founder and owner of Coburg Banks Ltd. all rights reserved unknown?. And get the maximum ROI from their recruitment processes, ultra important thing to remember are the company s! Executive CV / Resume Advice / 0 comments throughout your CV, cover letter you. And applying to them is really easy we try harder. ” this USP a... On your CV, cover letter will be asked in any interview you may have recruitment expert from Sutton in. You ’ ve created interview you may have saved your employer money while working product. Got to do with you ( Without saying the words ’ I am passionate ’ ) over competitors my. Quality into a benefit qualifications for the job description is really easy rest their. Job I ’ m seeking of time would you consider moving abroad for Work practice of. Hard to find ) and motivated and culture your Resume, you will have unique... Simply, employers want to Work for USPS? candidates: how will you benefit them forget to a.